Color is powerful; studies show that nearly 90% of all impulse buys were based on the color of the package or logo. For this reason, consider ways you can influence your customers or staff by using distinct colors on the walls of your establishment. Whether you want to inspire people to make purchases or increase your team's productivity, you can impact others with the right wall colors.

Hunger Pains

Are you in the restaurant or food business? You should know that the color orange increases appetite, according to color experts. It may not, however, be the best wall color choice for other businesses, as it can evoke a restful, sleepy feeling that may not be ideal for settings where staff or employees are trying to get work done.

Color Consensus

Studies indicate that blue is widely the most popular color but be careful using blue during chilly seasons as it has a tendency of 'cooling-down' your interiors. Yellow is reported to be the least favorite color, overall, though it can lighten and brighten dim spaces.

Alter Perceptions

Change customer perception with color psychology, such as the temperature of the room, for instance. Paint doors and entry-ways a golden color during wintry months to give the illusion of a warm, welcoming space. This could be enough to lure them in the door.

Foster Fondness

Choosing the right colors can enhance and increase a prospective customer's impression of your company- before they do business with you. Build this familiarity and foster fondness with the colors that you paint your business' exteriors as well as what you use in your marketing materials.

Soothing Shades

Green is calming and organic, so it helps evoke feelings of nature and peacefulness. Green also makes a connection to the environment, making your business seem more eco-friendly. There is also a feeling of affluence associated with green, and it can help quell anxiety among those visiting the space.

When you meet with your painting contractor, first determine if your aim is to entice customers, increase productivity, or both. Pinpoint your priorities and choose a color palette that is congruent with your goal.

Color can be a powerful tool that you use to influence anyone who comes into your business. Use these tips to inspire your own color choices for your establishment, company, or office. Talk to painting contractors, such as Blue Star Painting Company, for more information about recreating and refurbishing your workplace.