Is it time to give your office building a new exterior paint job? As a business owner or manager, your goal is undoubtedly to get the most out of all business expenses. This leads many to put off things that appear less vital to the operation and customer service of the business. And while a new exterior can be something you might put off for a while, what are some signs that it's time to get it done? Here are a few things to look for.

1. Foot Traffic Is Lagging

Do people come into your building at the same rate as in the past? Foot traffic may or may not be a big concern for office building owners depending on their business. But it can tell you how the public sees your property. Anyone from job candidates to clients to vendors and suppliers may be turned off from doing business with a company that appears shabby or badly managed. 

2. Your Branding Has Changed

The building is the first in-person experience most people have with your company. Does it match well with who the company is currently? Do the colors and signage fit current branding? Do its accents and detailing reflect the current style? If not, your property could be working against your efforts to establish yourself in the minds of customers by confusing them. 

3. You Haven't Inspected It Lately

When was the last time you took a close look at your building's exterior condition? Painting is an opportunity to get up close and personal with the exterior of the structure. It can help you identify problems like rot and siding deterioration, moisture damage, leaks, clogged gutters, and pest infestations. All these affect the long-term value and safety of the building. 

4. Competitors Have Updated

Take an honest look at your competition. Have they updated their look? If so, you may be falling behind in the public eye. Think about how your property looks in the eyes of not only potential clients but also qualified job candidates choosing between you and competitors. Could you do more to signal that you're the business they want to work with? 

5. You're Making a Big Change

A fresh paint job is a clear signal that something is changing. It can be the perfect way to advertise less visible, positive change in the company. This could be new management, a reshuffling of the company structure, the addition of a new product line, passing a successful milestone, or even surviving a rough period in the economy. Even if the change has nothing to do with looks, it puts a face on it. 

Where to Start

Does your company find itself in any of these categories? If so, a new exterior paint job could be just the thing you need. Consult with a painting service like Joe Tamborra Painting Co. in your area to learn more today.